Algolia
Algolia is a hosted search API. Founded in October 2012 by Nicolas Dessaigne and Julien Lemoine. In 2023, they raised $150m at a $2.25bn valuation.
- Type
- Search API
- Founded
- 2013
- Funding
- $150,000,000
- Valuation (2023)
- $2,250,000,000
- Key Growth Strategies
- Products as marketing (e.g. hacker news search)
- Free Algolia search for developer docs
- Startup program with free credits
- Being recommended within docs by other tools e.g. Firebase
- Landing pages for every category and use case
- Direct sales - reaching out directly to companies that have a bad search experience
- Ambassador program (this is how I first heard about Algolia)
- Interview with Natwar Maheshwari - PLG Director at Algolia
- Getting started with developer marketing
- Importance of an experimental culture
- Use the expertise around you
- Brand building
- Interview with Julie Reboul - Senior Developer Marketer at Algolia
- Cultivating a community of trust
- Co-marketing at Algolia
- Ambassador program at Algolia
- More on Algolia
- Official Links