Supabase

Supabase is an open source Firebase alternative. Postgres database, Authentication, Edge Functions, Storage, and Vector embeddings. Founded in January 2020 by Ant Wilson and Paul Copplestone. They've raised $116m to date.

Type
Database, Auth, Storage
Founded
2020
Funding
$116,000,000
Valuation (2023)
N/A
Key Growth Strategies
  • Positioning themselves as open source Firebase - it was a turning point in the journey
  • Social media - especially Twitter (90k+ followers), especially memes. They're funny.
  • Launch weeks - they just did their 9th launch week with community events in multiple cities
  • Regular appearances on Hacker News frontpage & multiple successful Product Hunt launches (6000+ upvotes across 11 launches)
  • Community - Supabase is definitely an identity for a lot of developers & has spawned Supabase-specific builders & content creators
Interview with Supabase founder Ant Wilson
  • How the Launchpad book showed Ant that building a company is possible
  • Product Market Fit is always just a pivot away
  • Differences between pre-PMF and post-PMF
  • How Supabase stay on top of and prioritise huge volumes of product feedback
  • How Supabase positions itself to hobbyists/startups and bigger enterprise companies - DX and scalability.
  • Supabase's Twitter strategy
  • Trial & error in marketing
  • How does Supabase measure marketing?
  • Spaced repetition in marketing
  • Databases are very sticky
  • The future of Supabase
  • The difficulties of hiring non-technical people (Supabase is hiring!)
Interview with Supabase's first marketer Ramiro Nuñez Dosio
  • The Supabase marketing approach
  • Launch weeks at Supabase
  • Keeping focus
  • Marketing processes
  • How to measure success
  • How to distribute content
More on Supabase
Official Links