WorkOS

WorkOS helps you start selling to enterprise customers with just a few lines of code. Implement features like single sign-on in minutes instead of months.

Type
Auth, Enterprise Readiness
Founded
2019
Funding
$80,000,000
Location
Remote
Key Growth Strategies
  • Sponsoring media such as us - Scaling Devtools
  • Attending conferences - the founder Michael scopes out conferences and sponsors the good ones
  • Focusing heavily on helping startups cross the enterprise chasm
Interview with WorkOS founder Michael Grinich
  • Engineering leaders focus on business goals, not just technology.
  • Conferences can be a great way to connect with potential customers.
  • Building relationships at events can lead to long-term success.
  • Frameworks can be constraining; focus on user empathy instead.
  • Understanding user needs is crucial for product development.
  • Articulating the 'why' can enhance customer connection.
  • Maintaining focus on your mission is key to success.
  • Finding a deeper mission can drive your startup forward.
  • The journey of building a startup is often unclear at the beginning.
Getting Your first Enterprise Customers - Michael Grinich from WorkOS
  • The importance of falling in love with the problem space, not just the solution
  • The concept of the 'enterprise chasm' - the gap between product-market fit and enterprise readiness
  • The value of understanding and empathizing with customers' needs
  • The challenges and complexities of selling to enterprise customers
  • The importance of founders doing initial sales themselves before hiring dedicated salespeople
  • The long-term nature of building developer tools and the patience required
  • The benefits of building for developers as a discerning but loyal customer base
  • The importance of choosing customers you enjoy working with
  • The inherent difficulty of startups and the mindset needed to embrace the struggle
  • The value of persistence and not giving up in the face of challenges
Official Links